Samsung Backstage

Elite App

Nils is a London based Digital Design lead who focuses on functional clean interfaces and teamwork. He is currently working at Iris London as an Associate Design Director as part of a large team of talented designers. He loves subtle meaningful ui interactions and Thai food. He hates cluttered design and pickles.

Get in touch on hello@nilsbellemans.com

CLIENT
SAMSUNG UK

AGENCY
IRIS

YEAR
2019

After 2 years of working closely with Samsung to create their award-winning retail staff training platform, and fulfilling our goal of creating "the most loved and user driven trade training and engagement platform in the UK" we approached Samsung to revamp their Backstage "Elite" app. The result was a fully immersive, unified learning ecosystem that helps train staff and drive brand loyalty at the same time.

We designed an app that was simple, functional and engaging. We did so by creating a much more defined colour palette, more crafted iconography and typography, and made sure learning was in the centre of it all.

To aid progress tracking and increase engagement, we added in a points system, badges and a leaderboard. These not only gave a visual way to track progress and increase in-app activity, but also allowed managers to track staff engagement with the platform.

To aid progress tracking and increase engagement, we added in a points system, badges and a leaderboard. These not only gave a visual way to track progress and increase in-app activity, but allowed managers to see leaderboards and track staff engagement with the platform.