Value Retail

Website Redesign

Nils is a London based Digital Design lead who focuses on functional clean interfaces and teamwork. He is currently working at Iris London as an Associate Design Director as part of a large team of talented designers. He loves subtle meaningful ui interactions and Thai food. He hates cluttered design and pickles.


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Value Retail own and operate 11 luxury outlet shopping destinations across Europe and China. With over 42 million guests in 2018, they have a very heavy footfall, yet they were missing an engaging and informative online presence.

Due to the nature of their business, and the large number of international visitors, it was vital to not only inform customers about the stores, but to help them navigate to and around the villages, surface value added products and help plan their visit.


The Challenge

The challenge was to build a responsive site that would answer the clients’ needs, within the time and platform constraints. The site needed to be easily adapted across 11 localised markets, and the templates needed to be rigid enough for each market to create, upload and maintain their own content.


The Approach

Our approach was to create a set of templates and modules that could be easily adapted and repurposed within multiple pages and sections of the website.


Recent Projects

AkbankNon-Customer Digital Transformation

NS&IDigital Rebrand

ZOENutritional Science App

HertzSelf Service Car Booking App

SamsungBackstage Elite App

The Workshop WardrobeResponsive E-commerce Website

Value RetailGlobal Village Websites

Samsung FoldResponsive Website